On September 26th, Peak Sports, a leading sports brand in China, announced a strategic investment of nearly RMB 1.5 billion from China Resources Guodiao Xiamen Consumption Fund, with participation from several state-owned fund companies such as CCB Trust and CCB Investment Funds, as well as multiple market-driven investment firms.

CEC Capital acted as the exclusive financial advisor in this transaction for Peak Sports.

Peak Sports has focused its strategy around user-centricity and brand transformation driven by technological innovation, successfully transitioning from a traditional equipment manufacturer to a technology-driven company, earning recognition as a "leader in technology-infused products."